Last Weekend in the Sierras

A Year in Review at RVCA

A year in review of the digital accomplishments at RVCA.

• Drove demand of e-comm business through all digital channels to successfully grow it  86.6% YOY.  

• Created, executed and managed the digital GTM plans seasonally to tie all digital marketing efforts.

  • RVCA became the #2 e-comm brand at Boardriders.

  • Social traffic increased 140% YOY. Revenue through social increased 401% YOY

  • Email traffic increased 115% YOY. Revenue driven through email increase 132%

  • Gift guide generated $550K in Revenue

  • Margin $: +84.9% to LY

  • Margin%: 71.6%

  • Returns: 8.7% to Total Sales, beating last year by 1.9bps

  • Plan YTD: +57.5% to LY

Best of Digital Campaigns

Riding Snow Summit Party Wave Trail for the First Time

Riding Snow Summit Party Wave Trail for the first time! After two months of riding a mountain bike, it's time to hit my first bike park! Riding proper jumps with wood berms reminds me of snowboarding. The anticipation, the adrenaline and commitment are all too similar! I'll definitely be hitting more bike parks in the future! Hope you enjoy!

Getting My Revenge on The Luge!

Finally made my way back to The Luge to get my redemption! If you haven't watched the edit of me falling at The Luge, I recommend checking it out and then coming back to this edit. This ride felt really good and got my confidence back. Hope you enjoy!

Raw Footage of Old Emerald Downhill in Laguna Beach

This might be one of the funnest warmup downhill trails in Laguna Beach. Old Emerald just became my go to trail to loosen up and get the body moving.

I Will Conquer You T&A Pt. 1 and Lizard Downhill in Laguna Beach

It was one of those rides where everything was going smoothly and then all of a sudden you go blind into a feature and have to jump over the handle bars. On this ride my buddy Kyle and I hit Lizard Downhill and our first time riding down T&A.

Eating Shit at the Luge!!

On this day I was relying too much on my back brake and barely using my front brake. It had rained the night before and we were thinking it was going to be hero dirt, but it ended up being pretty wet and slippery on the trail. I was going around a turn and riding the back brake way too much so my back tire skid out while my front tire was trying to correct itself. My front tire nailed a rock causing my handle bars to jackknife, throwing me over the bars, making me do a full front flip. This is my first time falling on a mountain bike and what a humbling experience it is. I still love the luge.

Encounter with a Random Dog in Bend Oregon

This isn't your typical mountain biking video, but figured I had to share it. I was in Bend, Oregon when a random dog led the way on the trail!

Khali

OZ & BALI MAY 2016