Digital & Social Media Marketing leader with 10 years of experience in the field. Self-starter with outstanding qualifications in developing and executing go-to-market plans with expertise in brand strategy, social media marketing, and digital marketing. Continuously finds ways to maximize results and improve the quality of work while multitasking and meeting deadlines.
Accomplishments at RVCA
Drove demand of e-comm business through all digital channels to successfully grow it 86.6% YOY.
Created, executed and managed the digital GTM plans seasonally to tie all digital marketing efforts.
RVCA became the #2 e-comm brand at Boardriders.
Social traffic increased 140% YOY. Revenue through social increased 401% YOY
Email traffic increased 115% YOY. Revenue driven through email increase 132%
Gift guide generated $550K in Revenue
Margin $: +84.9% to LY
Margin%: 71.6%
Returns: 8.7% to Total Sales, beating last year by 1.9bps
Plan YTD: +57.5% to LY